#Greathairthough event and atl campaign
#greathairthough a campaign created for Aussie haircare, to engage consumers with new and existing products.
We worked on bringing to life a consumer activation that allowed, our Superhairoes, to get hands on with consumers and give them a 5-minute hair-do. The activation was delivered in 3 major UK train stations and dovetailed into Aussies above the line campaign. The activation zone and was used as a platform to help drive greater social interaction with Aussie’s consumers. To help maximise the Instagram-able moments we developed an environment that was a kin to a ladies loo, using a loo cubicle to create bespoke meme’s that were directly posted on to the motion screens in the stations.
Not only was this a unique and intricate build, which had to adhere to strict guidelines when working in three of the busiest train stations in the UK, the support of the live ATL campaign allowed the general consumer to be part of Aussie’s National Campaign which was exciting to manage and come to light
Production Services included: Creative development, design and layout, Ground logistics from venue sourcing and negotiation, H&S, Production development and build, ground support for all staff, and great hair…