To celebrate the new FW18 collection, adidas by Stella McCartney (aSMC) took over the adidas Women’s fitness studio for a week, to host five days of work outs, work shops and creative installations. jdpl had the exciting job of designing and fabricating the main installation which would incorporate the key elements to the new range and give the women at the studio a next level experience.

The key creative elements to the range were based on Speed, Balance and Intensity.

Working in the sky loft of the adidas women’s studio we created an immersive video tunnel which projected the pattern of the range onto the consumer whilst they completed a particular style of exercise. The projected pattern, based on the iconic Stella McCartney dots, responded to the movement of the consumer, creating a bespoke, immediately edited piece of film that the consumer could upload straight to their social media. Not only did the consumers receive a unique piece of content, they were also able to enjoy the experience wearing some of the new aSMC range.