Great Hair Though
Aussie
#greathairthough; a campaign created for Aussie haircare, to engage consumers with new products and generate love for the brand. We worked with creative agency, Hill + Knowlton Strategies to bring to life a consumer activation that allowed, our ‘Superhairoes’, to get hands on with consumers by giving them a 5-minute hair-do with new Aussie products.
The activation was delivered during rush hour in 3 major UK train stations and dovetailed into Aussies above the line national advertising campaign. The activation zone and was used as a platform to help drive greater social interaction with Aussie’s consumers. To help maximise the Instagram-able moments we developed an environment that was a kin to a ladies’ loo, using a loo cubicle as a bespoke Photo Booth in which guests generated their own meme’s that were directly posted on to the station’s motion screens.
Not only was this a unique and intricate build, which had to adhere to strict guidelines when working in three of the busiest train stations in the UK, the support of the live ATL campaign allowed the real-life consumer to be the star of Aussie’s national advertising campaign.
Production Services included: Creative Development - Design and Layout - Ground Logistics - Location Sourcing and negotiation - H&S - Production Development and Build - Ground Support
