VOOM
Virgin Media Business
For 5 consecutive years, jdpl have worked with Virgin to develop and produce their flagship Virgin Media Business (VMB) marketing campaign – VOOM. The competition, once called ‘Pitch to Rich’ has grown astronomically in scale, with more than 3,500 businesses battling it out in the 2018 competition across two categories for their chance to win a share of £1M in prizes.
jdpl worked with Virgin to help develop the strategy for the campaign; designing the pitch event process through to the magnificent finale in London, hosted by the gorgeous Alex Jones.
In 2017, we also worked with Guinness World Records (GWR) to produce a marathon pitch-a-thon event, where 158 businesses pitched for a total of 28 hours and 51 minutes to a panel of celebrity judges. jdpl designed the pitch schedule in line with GWR to ensure the record could be officially recorded.
For Virgin, jdpl always builds a team specifically to suit the needs of the client. For VOOM, we provided full event service, from venue finding, to content production, on screen graphics, catering and AV.
