adidas by stella mccartney

fw collection at the adidas women’s studio - brick lane


To celebrate the new FW18 collection, adidas by Stella McCartney took over the adidas Women’s studio for a week, to host five days of work outs, work shops and installations. We had the exciting job of designing and fabricating the main installation which would incorporate the key elements to the FW18 range and give the women at the studio the next level experience.

The key elements to this range where based on Speed, Balance and Intensity.

Working in the sky Loft of the adidas Women’s studio we created an immersive video tunnel which projected the pattern of the range onto the consumer while they completed a particular action or stretch. Not only did they get to enjoy this experience in aSMC outfits we also created a take away piece of content that could be shared on social media.

Production Included: Vision, Concept + Design, Renders, Fabrication, Consumer journey, Social Engagement content, Project management, Budget management, smiles…