Every Parent’s A Winner
Haliborange
jdpl collaborated with Haliborange, on the ‘Every Parent’s a Winner’ campaign, which celebrates those everyday parenting wins from getting out the house on time to making sure kids take their daily vitamin.
Susie Verrill and Greg Rutherford were great to work with and know first hand that every parent feels like they’re winging it. Media portrayals of celeb mums ‘having it all’ are often more demotivating than inspiring, and the target audience are looking up to real parents over celebrities because they speak their language. They’re not trying to be ‘mum of the year’, they’re just trying to be a good parent.
Working with Aduro and Haliborange the brief was to reassure the consumer that it’s okay to wing it. The ‘Every Parents a Winner ‘ celebrates the consumer, the every-day parent who feels that way.
With natural lighting and contrasting colours this simple but effective content works well to capture brief
Client - Haliborange
Agency - Aduro Communications
Director - Dan Story
DOP - Jonathan Binks
Photographer - Ben Duffy
Production Services included: Budget Management - Creative Direction - Location Source - Equipment Hire - Commission of Crew + Creative Team - Prop Sourcing - Wardrobe - Catering - Travel - Accommodation
