Inspired by the spirit of openness, the iconic sneaker of the 80’s has been boldly updated for a generation ready to embrace a world of unknowns. The imagery style needed to compliment the slowthai Forum Bold campaign and follow the global guidance of an outdoor/park space whilst showcasing the product’s details to the JD female consumer.

Shot in Manchester, we commissioned a strong crew to capture the stills to support the campaign featuring singer, Pip Millett.