Kenya Marathon with Mary Keitany

Adidas

Imagination can take you anywhere

Mary’s career has been built around one ambition – running the New York Marathon. She adores the race and running in the iconic city. Every year is spent in isolation, training relentlessly for another record breaking victory in the big apple.

jdpl travelled to Kenya with a hand-picked team to follow Mary during her training for the race in New York to produce this captivating film. The film uses the power of Mary’s imagination to visualise the New York City course whilst in the immensely contrasting environment of her Kenyan training base. 

The film showcases Mary’s inner strength as she pounds the roads for hours a day. Every bead of sweat. Every strained muscle. Always focused on the road ahead, imagining the next race. 

Shooting straight down the camera, we see the focus and dedication in Mary’s eyes. Wide angles were used as Mary runs out of shot, capturing the surrounding landscape and from below as the dust from the road kicks up around her shoes. We were keen to also capture Mary’s human side as she interacts with passers-by. 

Client - Adidas
Agency - Hill+Knowlton Strategies
Director - Jim Pilling at Vidsett
DOP - Rik Burnell
Photographer - Kyle Kingsley
Edit - Vidsett
Grade - The Mill
Local Fixer - Ginger Ink

Production Services included: Budget Management - Location Sourcing - Equipment Hire - Commission of Crew - Prop Sourcing - Catering - Travel - Accommodation – Carnets – Permits – Visas 

Previous
Previous

Fire It Up | Department of Education

Next
Next

What's In Yours | Beyond Storage