LDN Flagship Event | ASMC
Adidas By stella mccartney ss23
Welcome to an event where style meets nature, and positive vibes reign supreme – the showcase of the adidas by Stella McCartney Spring/Summer 2023 collection at the iconic adidas London flagship store. Here, the True Nature collection steals the spotlight, seamlessly blending high fashion and athleisure with the beauty of the natural world.
Our guest list included influencers, esteemed fashion bloggers, and London's cultural faces, all coming together for an immersive journey into the heart of the True Nature collection. At the core of the experience was the innovative concept of "dopamine dressing," a playful and feel-good approach to fashion that perfectly echoed the spirit of the evening.
Guests also enjoyed an immersive styling session and took home a curated playlist by DJ Babes on Waves, designed to keep the good vibes flowing long after the event. The themes of sustainability and wellness were woven throughout the evening, from personalised workout routines to delectable vegan and sustainable food and beverages by Zest Kitchen.=
Every detail, from logistics to design, were meticulously planned with sustainability in mind, echoing the collection's message and values. The event sparked excitement on social media platforms, with captivating images and videos showcasing the dynamic fusion of fashion, nature, and the uplifting power of dopamine.
Production Services included: Creative Concept Development - Design and Layout - Commission of Crew + Creative Team - Set Build - Equipment Hire - Prop Sourcing - Travel - Budget Management - Project Management
