#SHAPEDBYYOU

jdpl developed, produced and managed this immersive activation, set in the heart of Berlin, to celebrate the launch of Triumph’s new revolutionary Fit Smart bra. From extensive research into Triumph’s target market, the bra and event’s key messages was built as a response to what modern women search for in a bra - comfort, the perfect fit, adaptability, lift and support.

The key objective was to deliver a one of a kind event for influencers, media, and stakeholders. The two-day event included multiple spaces and activities, with four immersive areas representing the four key qualities of the product for guests to interact with.

Each area of the four key features was designed to be truly instagrammable; a ‘feast for the eyes’, to enable guests to create impactful and influential content to engage their wider audience, whilst ensuring Triumph’s messages around the Fit Smart bra were highlighted. The result was an increase in brand love, product sales being innovative and traffic to the website.