Defining Numbers
Copa90 x Fedex
Collaborating with COPA90 and FedEx, Defining Numbers is a 3-part series that looks closely into data and analytics revealing the narrative, shaping the ultimate club competition in this years UEFA Champions League.
Comprised of interviews with experts, tactical data animations and narration from our host, 2x Champions League winner, Xabi Alonso. Each episode includes topical UCL narratives, insightful analytics and trusted contributors combined with beautifully shot footage and stylised data animations. This series is compellingly authentic, putting this content at the forefront of data-related football stories, which is made available to the most important thing of all, the fans.
Episode 1 - Star Power
Unveiling the stars who are most depended on. The players who make the highest percentage of goal contributions, who’s work enables the most clean sheets, or whom have the biggest share of result-changing actions. With the data we can analyse how teams would fare without them, and show which stars really live up to their billing.
Episode 2 - Playing Styles
Covering the playing styles that are driving success in this year’s competition, including trends and effectiveness of Formation; Team Shapes; and Possession v Counter Attack. With the data, we can give our audience the keys to understanding the thinking behind the UCL’s defining moments.
Episode 3 -Pressure Players
Pressure comes in many different forms and in Ep 3 we bring new meaning to pressure on the pitch, revealing those who handle it best.
Production Services included: COVID-19 compliant - Project Managing - Location Sourcing - Equipment Hire - Commission of Crew + Creative Team - Security - Edit - Grade - Conforming - Localisation - International Travel - Accommodation - Budget Management
