Working directly with adidas, jdpl developed, managed and created out-of-home (OOH) content for the launch of the ‘Ready for Sport’ campaign, with these particular tracksuits exclusive to JD Sports.

Featuring footballers Roberto Firmino (Liverpool) and Kalvin Phillips (Leeds), the tone of the content needed to be natural, confident and authentic whilst also showcasing the product’s details.

Shot in Leeds and Manchester across 2 days, we commissioned a strong crew to capture both stills and moving image to support the campaign.