This Girl Can
Sport England
jdpl worked closely with creative agency, FCB Inferno and Sport England to produce and manage the content for the campaign 'Active Mums Start With You’.
Recently launched under the ‘This Girl Can’ brand, the campaign encourages and supports GPs, Midwives and Health Visitors to initiate conversations with more pregnant women and new mothers about the benefits of being active.
With 64% of pregnant women and new mums having experienced nervousness or anxiety related to being physically active during pregnancy or early motherhood.
And, 74% of pregnant women and new mums have said they would be reassured to become or to stay active if they received advice or encouragement from a healthcare professional. Let’s Get Our Mums Active.
Client - Sport England / This Girl Can UK
Agency - FCB Inferno
Director - Ben Duffy
DOP - Axelle Courlander
Gaffer - Will Sutton
Sound Op - Josh Allam
Production Services included: COVID-19 compliant - Location Sourcing - Location Permits - Equipment Hire - Commission of Crew - Catering - Travel
