Arsenal Football Club is the beating heart of London; a continental club with a neighbourhood feel, and the team any fan in the world can call theirs.

A club that blends style and substance. Creative and cultured, on and off the pitch. A club that speaks to a city like no other, yet is as inclusive as they come for anyone outside of London. A club that innovates, constantly, through focussing on the small things, that make a big difference. This is a club fit for the modern day. Diverse and forward thinking.

The film achieves a rawness and a realness that fits in with the club’s culture, yet still feels stylised. To attain this cinematic feel, vintage lenses were used to give the documentary a timeless texture that is authentic and warm. The use of mixed media also represents the club’s fans - young and old - VHS reminds us of the 90s and phone footage puts us in the present.

The documentary speaks to generations of fans and players, from London and beyond about what makes Arsenal, Arsenal. It isn’t the trophies. It isn’t the stadium. You can’t touch it, or see it. It’s a feeling. A culture. An identity.