Historically, women’s football shots are serious, staged, posed and hugely clichéd. However, we were given the exciting opportunity of capturing and celebrating women’s football in a way that truly gives it and the women involved the serious recognition and respect it deserves.  

Filled with personality and passion, individuality and immense spirit. These women are changing the game of football, and the world’s perception of the women’s game. 

To break away from the cliché, the shots needed to be as vibrant, unique and irreverent as the women who are going to conquer the cup.

To introduce an audience to the new faces of football, we wanted to capture the rawness, grit and attitude of the game, in a real, honest way but still staying true to the adidas brand ethos.