The World's Most Advanced Airline Seat
Simba
jdpl were brought on board by agency Exposure London to bring together Simba's first global advertising campaign featuring possibly one of the most advanced footballers in the World: Gareth Bale. The shoot took us to Madrid where we filmed the content for Simba's concept air seat pod and also the main ATL advertising campaign of film and stills which was supported by a huge global media buyout.
Directed by Dael Poulter, the film was captured in one continuous sequence, in which jdpl were challenged to produce a large-scale set build designed as an abstract representation of a plane cabin, which would seamlessly merge with the exceptionally designed and manufactured prototype air seat pod.
Additional media shots were captured by Ben Duffy to support the moving image content, comprised of the main hero shot of Gareth Bale levitating above a deconstructed Simba mattress.
We worked closely with Ben to make sure every element was perfectly organised. How we managed to levitate Gareth above the mattress is strictly between him and us...
Client - Simba
Agency - Exposure London
Director - Dael Poulter
DOP - Jordan Buc
Photographer - Ben Duffy
Retouch - Michel Groot
Set Build - Jon Blud
Production Included: Location Sourcing - Set Build - Equipment Hire - Commission of Crew + Creative Team - Prop Sourcing - Catering - Travel – Accommodation – Carnets - Budget Management
