Created by Natwest, Mettle is a brand-new banking app aimed at small businesses to help start, run and grow a business. jdpl developed, produced and managed the UK launch campaign alongside photographer Kerry Harrison.

Capturing real Mettle customers in their workplaces, we produced some captivating imagery that has been rolled out across the UK covering a variety of ATL formats, embodying the key message that anyone should have the opportunity to start a business, without fear or the stress of not knowing how to manage their finances.